TOPSHOP Does Dancing Nails For Their Summer/Spring 2013 Nails Collection

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Since first launcing nearly 3 years ago, Topshop Make Up has become the go-to for cosmetics fan around the world, particulary their Nails collection has proved to be the most popular and best selling part of the brand's beauty line. To celebrate the milestone aswell as the launch of the Spring/Summer 2013 collection, the creative team at Tophop have partnered exclusively with Sadie and Jo - a brother and sister duo of cult video makers who've done work from Marc Jacobs to Vogue -  to create a stop-frame animation showcasing their new collection of rainbow-hued nail varnishes. The video shows all the colours along with whimsical tropical summer theme imagery; creating flowers, fields, rivers, and funky dancing paws that brings the nails collection to life. Topshop's own Creative Director, Kate Phelan, appalauded the animation duo describing,- "The animation is fresh, innovative and the duo have completely captured the spirit of the Topshop Make Up Nail Collection."

Behind the Scene of the Shoot
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